Fendi - 2022
Agency:
Cosmic Shelter
To celebrate the 25th anniversary of the iconic Fendi Baguette, the Italian luxury brand aimed to create a microverse showcasing 25 digital and shoppable creations that highlight the milestones of the Baguette throughout the years.
Reaforce with AR,
this immersive experience was also featured in-store worldwide for an enhanced interaction.
An immersive world, using the facade of Fendi's headquarters in Rome
as a backdrop, showcased 25 select Baguettes from the brand's archive.
Role:
Concept
Copy
Hand on Production
< back