HBO Max - 2024
Fr Copywriter
As French Copy Lead, I crafted and elevated the
voice of Max locally during a major growth phase, operating within a continuous EMEA workflow and collaborating daily across markets.
Led all French copywriting efforts across CRM, editorial content, in-app messaging, OOH campaigns, and tagline creation for
France & Belgium, for all entertainment, movies, shows and sports.
Ideation + OOH
InApp Editorial
Script for brand campaign
Social copies
Tagline for French LOPs
Teanscreation
Challenge?
Keeping the global consistency with a french twist.
Create a unique and resonating voice for HBO Max.
Role:
Writing of FR content
TOV elaboration
Taglines for IPs and local productions
Hand on Social Copy (Insta + TikTok)
Ideation for activations and DOOH
InApp messaging & Editorial
+ all french written stuff
< back