HBO Max - 2024
Fr Copywriter


As French Copy Lead, I crafted and elevated the
voice of Max locally during a major growth phase, operating within a continuous EMEA workflow and collaborating daily across markets.
Led all French copywriting efforts across CRM, editorial content, in-app messaging, OOH campaigns, and tagline creation for
France & Belgium, for all entertainment, movies, shows and sports.





Ideation + OOH 






InApp Editorial 






Script for brand campaign



Social copies







Tagline for French LOPs



Teanscreation














Challenge?
Keeping the global consistency with a french twist.

Create a unique and resonating voice for HBO Max.








Role:
Writing of FR content
TOV elaboration
Taglines for IPs and local productions  
Hand on Social Copy (Insta + TikTok)
Ideation for activations and DOOH
InApp messaging & Editorial
+ all french written stuff


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