Nike - 2023
Senior Copywriter
As part of the Creative Studio of Nike Paris I conceptualize social content and copy, in order to create in hands with designers, capsules for social, activation campaigns & in app content.
From always on content to special activations, an always evolving eidtorial line, embracing the parisian youth spirit towards sport to the fullest.
‘Challenge?
Local stories for big impact.
Create meaningful content for GenZ that can resonate from Paris to the world.
Role:
Concept
Social Copy
Interviews
Hand on Production
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